I design things people don't want to delete & build the teams that help me do it.

CIBC
Redesign

I led cross-functional teams to redesign CIBC’s platforms, uniting product, design, and engineering to boost conversions 217% and speed delivery 25%

Building the Brand OS: How I reimagined Therefore’s identity to drive clarity, credibility, and growth.

I shaped a new vision for Scotia Rewards in 4 weeks, generating 30+ insights, 3 prototypes, and a projected 22% boost in redemption

Aveda Pure Pro an online education platform for artists & salon owners.

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