Aveda Pure Pro

Aveda Pure Pro an online education platform for artists & salon owners.

 
 

A global platform offering lessons, resources, products, and a vibrant community—purpose-built to help Aveda artists and salon owners thrive. By integrating human-centric design, data insights, and loyalty strategies, we elevated the experience and fostered more meaningful connections.

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By immersing ourselves in user stories—via interviews, empathy mapping, and journey mapping—we discovered the real challenges and fresh opportunities that will propel the platform forward.

We enlisted a panel of Aveda artists to guide our vision, using both wireframes and high-fidelity prototypes to refine each detail—ensuring the final platform resonates with genuine user needs.

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By applying neuroscience-based design principles, we crafted new engagement levers—Goal Setting, Lesson Plans, My Profile, Badges, and Points—to encourage meaningful participation and elevate overall platform usage.

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We developed a forward-looking concept video to bring Aveda’s vision to life, redefining the roles of artists, salon owners, and guests in an evolving digital landscape.

Future Experience Concept Journey

Activities & Deliverables

 

  • Stakeholder Interviews

  • Customer Journey Maps

  • Co-creation Workshops

  • Design Strategy

  • Content Strategy

  • Low - High Fidelity Concepts

  • Rapid Prototypes

  • Usability Test Facilitation

  • Comms Planning