WE Charity

Me to We Impact Rewards proposition design & strategy.

 
 

WE Impact Rewards: Track Your Impact allows members of the program to earn Impacts that will go towards doing good in the world. My team created a process to quickly gain acceptance and validation through our stakeholders.

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We gathered insight through member interviews and competitive analysis to understand the relationship between digital platforms and social good. Leaning heavily on user stories, and data, we established a series of design sprints to explore key activities on the platform: goal setting, onboarding, transactions & community.

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We developed rapid prototypes to provide a high degree of fidelity to the designs and experience. The final delivery was a fully interactive prototype used submitted for board and partner approval.

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Activities & Deliverables.

 

  • Stakeholder Interviews

  • Customer Journey Maps

  • Co-creation Workshops

  • Design Strategy

  • Content Strategy

  • Low - High Fidelity Concepts

  • Rapid Prototypes

  • Usability Test Facilitation

  • Comms Planning

  • Design System