CIBC Rewards

CIBC gets more personal with their card holders.

 
 

As CIBC’s loyalty partner, Bond introduced a people-first engagement model that transformed the way financial institutions interact with their clients. By uniting data-based insights with impactful digital marketing, our efforts surpassed conventional banking outreach and delivered a truly personalized experience.

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I facilitated multiple strategy and co-creation workshops, zeroing in on cardholder behavior to find the exact moments that spark confidence and encourage deeper engagement. We implemented lifecycle and trigger-based communications, carefully designed to enrich the customer journey and deliver compelling, personalized experiences.

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The Aventura Cardholder Engagement (ACE) strategy rolled out a dynamic series of email triggers, offering personalized messaging synced with real-time cardholder actions. Playful yet effective, these communications encourage product adoption and loyalty behaviors, ensuring the right information arrives at the right time—and enhancing every cardholder’s CIBC experience.

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Activities & Deliverables

 

  • Stakeholder Interviews

  • Customer Journey Maps

  • Co-creation Workshops

  • Design Strategy

  • Content Strategy

  • Low - High Fidelity Concepts

  • Rapid Prototypes

  • Usability Test Facilitation

  • Comms Planning